Facebook Campaign for Vuz360

Objective: Launch and optimize a Facebook ad campaign for Vuz360, aiming to increase brand awareness and app installs within a month.

Challenges:

• Limited time frame of under 30 days.
• Targeting a niche audience interested in immersive 360-degree content.
• Optimizing ad spend to achieve maximum ROI.

Strategy:

• Conducted audience research and segmented users based on interests.
• Created engaging ad copies and visually striking creatives.
• Utilized A/B testing and optimized campaigns continuously.

Results: Increased CTR by 35% and successfully achieved app installs in the first week.